In the EU, new rules have been introduced in 2026 regarding companies’ use of AI, where one of the requirements is to inform the consumer if they interact with AI tools such as chatbots, or are shown images and videos where AI has been used to create the content.
At Tools for Pottery, all images and films are made by real people – AI has not been used for the content.
This means that you can be sure that the products you see images and videos of are the ones you also receive when you shop with us – we think that is important.
Working with ceramics is about authenticity and something fundamentally human: Creating with your hands. AI is fundamentally the opposite.